LGPD · SSL 256-bit · Your data, your rules

Privacy Policy of b777 —
Your Data Protected by LGPD

At b777, privacy is more than legal compliance — it reflects how we choose to treat every user. Find out exactly what data we collect, why we collect it, how we protect it, and what rights you have as a personal data subject.

Last updated: January 2026
Quick summary
Full LGPD Compliance
256-bit SSL encryption
Data never sold to third parties
You can request deletion at any time
Cookies for functionality and analytics only
DPO available for requests

How b777 protects your privacy

Six concrete commitments that guide how your personal data is handled on the platform

LGPD Compliance
b777 processes all personal data in compliance with Law No. 13,709/2018 — the Lei Geral de Proteção de Dados Pessoais. Every data collection, use, storage, and disposal operation follows a clear, documented, and auditable legal basis.
256-bit SSL encryption
All communications between your browser or mobile device and b777's servers are protected by 256-bit SSL encryption — the same standard used by Brazil's leading banks. No data travels over the network in plain text.
Data Never Sold
b777 does not sell, rent, or trade users' personal data with third parties under any circumstances. Data sharing occurs only when strictly necessary to operate the service — such as with payment processors Pix and Mercado Pago — and always under active confidentiality agreements.
You're in Control
Your data belongs to you. b777 ensures you can access, correct, export, or request the deletion of your personal information at any time — no red tape, no fees. Just reach out to our DPO through the dedicated channel.
Data Minimization
b777 collects only the data strictly necessary to provide the services you have contracted. We do not ask for unnecessary information, do not retain data beyond the legally required period, and do not build behavioral profiles for third-party advertising purposes.
Incident Notification
In the event of any security incident that may affect your data, b777 is committed to notifying affected users and the National Data Protection Authority (ANPD) within the legal timeframes established by the LGPD.
Before you continue: This Privacy Policy describes how b777 collects, uses, and protects your personal data. By creating an account or using any service on the platform, you confirm that you have read and understood this document. Questions can be sent to our DPO at any time.
Section 1

Definitions

For the purposes of this Privacy Policy, the terms below have the following meanings:

  • Personal data—Any information relating to an identified or identifiable natural person — such as name, CPF, email address, IP address, or transaction history.
  • Sensitive data—A special category of personal data that reveals racial origin, religious beliefs, political opinion, health, sexual life, or biometric data. b777 does not collect sensitive data unless required by law.
  • Controller—The entity that makes decisions regarding the processing of personal data — in this case, b777 (b777.express).
  • Processor—Third parties that process personal data on behalf of and in accordance with instructions from b777 — such as payment processors Pix, Mercado Pago, and PicPay.
  • Data Subject—You — the natural person to whom the personal data relates.
  • DPO—Data Protection Officer (DPO), responsible for serving as the communication channel between b777, data subjects, and the ANPD.
  • ANPD—National Data Protection Authority — the regulatory body responsible for overseeing compliance with the LGPD in Brazil.
  • Processing—Any operation involving personal data: collection, storage, use, sharing, archiving, deletion, and all other operations covered by the LGPD.
Section 2

Controller and Data Protection Officer (DPO)

The b777 (accessible at https://b777.express) is the controller of the personal data collected through the platform, responsible for all decisions regarding how that data is processed, stored, and protected.

B777 has appointed a Data Protection Officer (DPO) to serve as the point of contact between the platform, its users, and the ANPD. The DPO can be reached directly at privacidade@b777.express for requests related to personal data, exercise of data subject rights, or any questions about how personal information is handled.

All requests received by the DPO are responded to within 15 calendar days, as established by the LGPD. In complex cases, the deadline may be extended by an equal period, with notice to the data subject.

Section 3

Data We Collect About You

B777 collects personal data at different points during your interaction with the platform. Below we describe the categories of data collected and the circumstances in which collection takes place:

3.1 Data provided directly by you
  • Registration: full name, date of birth, CPF, email address, mobile number, and the password you create;
  • Identity Verification (KYC): a photo ID (RG, CNH, or passport) and proof of address, when requested;
  • Financial data: Pix key, credit/debit card details, or bank account information for processing deposits and withdrawals — we never store full card data on our servers;
  • Communications: messages submitted to our support team via live chat or email.
3.2 Automatically collected data
  • Access data: IP address, browser type, operating system, device type (mobile, tablet, or desktop), configured language, and time zone;
  • Usage data: pages visited, bets placed, casino games accessed, session duration, clicks, and in-platform navigation;
  • Cookies and similar technologies: as described in Section 7 of this policy.
3.3 Data received from third parties
  • Payment processors: confirmation of Pix transactions, payment status via Mercado Pago, PicPay, boleto bancário, or card — we never receive full card data from these sources;
  • Identity Verification: CPF validation with authorized public sources, where required during the KYC process.
Minimization principle: b777 collects only the data necessary to provide the services you request. We do not ask for unnecessary information, and we do not build profiles to sell to external advertisers.
Section 4

How we use your personal data

B777 uses the personal data collected exclusively for the following purposes:

  • Account creation and management: process your registration, keep your account active, authenticate your sessions, and manage your platform preferences;
  • Bet processing and financial transactions: placing sports and casino bets, processing deposits via Pix, boleto bancário, credit/debit card, PicPay, and Mercado Pago, and processing withdrawals via Pix or TED transfer to Nubank, Itaú, Bradesco, Banco do Brasil, and other banks;
  • Identity verification and fraud prevention: verify your identity and detect and prevent fraudulent activity, money laundering, and violations of our Terms and Conditions;
  • Legal and regulatory compliance: to comply with legal obligations applicable to the operation of betting platforms in Brazil, including reporting to authorities when required by law;
  • User support: respond to questions, complaints, and requests submitted to our support team via live chat or email;
  • Communications about your account: send transactional notifications about bets, deposits, withdrawals, security alerts, and important platform updates;
  • Marketing communications (with your consent): send information about promotions, boosted odds, and b777 news — you may opt out of these communications at any time via the unsubscribe link in any email or through your account settings;
  • Platform improvement: analyze aggregated and anonymized usage patterns to improve the Sports Betting experience (football, UFC, NBB, e-sports) and casino experience (slots, crash games, live) offered by b777.
Purpose Data used Legal basis
Account Management Full name, CPF, email, mobile number Contract performance
Payment Processing Financial data, Pix key Contract performance
Fraud prevention (KYC) Government-issued ID, CPF Legal obligation
User support Account history, messages Contract performance
Marketing (promotions) Email, gaming preferences Consent
Platform Analytics Anonymized usage data Legitimate interest
Section 5

Legal bases for data processing (LGPD)

The LGPD requires that all personal data processing have a legal basis to justify it. b777 grounds the processing of your data on the following legal bases set out in Art. 7 of Law No. 13.709/2018:

  • Contract performance (Art. 7, V): processing is necessary to perform the contract formed when you create an account and use b777's services — Sports Betting, deposits, withdrawals, and casino;
  • Legal obligation (Art. 7, II): certain data processing operations are required by law, such as identity verification for anti-money laundering purposes and reporting to regulatory authorities;
  • Consent (Art. 7, I): marketing communications, promotions, and newsletters from b777 are sent only with your express consent. You may withdraw that consent at any time;
  • Legitimate interest (Art. 7, IX): analysis of aggregated and anonymized usage patterns to improve the platform and prevent fraud is carried out on the basis of b777's legitimate interest, provided it does not prejudice your fundamental rights.

Where the legal basis is consent, you have the right to withdraw it at any time — without affecting the lawfulness of any processing carried out prior to withdrawal, or your access to the platform's core services.

Section 6

Sharing Data with Third Parties

B777 does not sell personal data. Sharing with third parties occurs only in the following specific situations, all supported by a legal basis and active data protection agreements:

  • Payment processors: data required to process transactions is shared with the payment providers used by b777 — including the Central Bank's Pix system, Mercado Pago, PicPay, and banking institutions such as Nubank, Itaú, Bradesco, and Banco do Brasil. These partners receive only the data necessary for the specific transaction;
  • Identity verification services: to fulfill KYC obligations, b777 may use specialized identity verification services that confirm the authenticity of documents. These services are contracted under strict confidentiality clauses;
  • Technology providers: companies that supply the technical infrastructure for operating the b777 platform — such as cloud servers and security services — process personal data as processors, strictly in accordance with our instructions and under contracts compliant with the LGPD;
  • Competent authorities: b777 may share data with law enforcement, judicial, or regulatory authorities when required by law, court order, or regulations applicable to the Sports Betting industry in Brazil.

No data sharing is carried out with advertisers, advertising networks, data brokers, or any entity whose purpose is to use your data for commercial purposes unrelated to b777's services.

Your data is not a product: b777 does not participate in any data marketplace, does not enrich user profiles for third parties, and does not share its user list with business partners for prospecting purposes.
Section 7

Cookies and tracking technologies

B777 uses cookies and similar technologies to ensure the platform works properly and to improve your experience. Below, we describe the types of cookies we use:

  • Strictly necessary cookies: essential for platform functionality — authentication, session management, language preferences, and security. These cookies cannot be disabled without affecting how b777 operates;
  • Analytics cookies: collect aggregated and anonymized information about how users interact with the platform — most visited pages, session duration, devices used. We use this information solely to improve b777. No identifiable data is shared with external third-party analytics tools for advertising purposes;
  • Preference cookies: store settings you have chosen — such as betting display preferences or interface configurations — so you do not need to reconfigure them on each visit.

B777 does not use behavioral advertising cookies nor does it share cookie data with external ad networks. You can manage your cookie preferences through the consent banner shown on your first visit, or directly in your browser settings. Disabling analytics and preference cookies will not affect your access to the platform's core features.

Section 8

Your Data Security

B777 adopts appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, alteration, or destruction. The main security measures implemented include:

  • Encryption in transit: all communication between your device and b777's servers uses TLS protocol with 256-bit encryption;
  • Encryption at rest: sensitive data stored on b777's servers is encrypted using modern algorithms;
  • Access control: only employees with a verified business need have access to users' personal data, and all access is logged and auditable;
  • Two-factor authentication: available to all users and recommended as an additional layer of protection for your account;
  • Continuous monitoring: intrusion detection and anomaly monitoring systems continuously watch the platform for suspicious activity;
  • Security testing: b777 conducts periodic penetration tests and security audits to identify and address vulnerabilities before they can be exploited.

No digital platform can guarantee absolute security. We therefore recommend that you also follow good practices: use a strong, unique password for your b777 account, enable two-factor authentication, and never share your login credentials with anyone.

In the event of an incident: If b777 identifies a security incident that may affect your personal data, you will be notified by email within the timeframe established by the LGPD, with information about what occurred and the measures taken.
Section 9

Retention and deletion of your data

B777 retains personal data for as long as necessary to fulfill the purposes described in this policy, in compliance with mandatory legal retention periods. The criteria that determine retention periods are:

  • Active account data: retained for as long as your account remains active on the b777 platform;
  • Financial and transaction data: retained for a minimum of 5 years after the last transaction, as required by anti-money laundering and tax compliance law;
  • Support communication records: retained for up to 2 years for dispute resolution purposes;
  • Identity verification data (KYC): retained for the period required by regulations applicable to the betting sector in Brazil — generally 5 to 10 years;
  • Analytical cookie data: collected per session or for a maximum period of 12 months, after which they are anonymized or deleted.

Upon account closure, b777 will begin the process of deleting or anonymizing personal data that is no longer needed to fulfill legal obligations. Data subject to mandatory legal retention periods will be kept only for as long as required and with restricted access.

You may request the deletion of data not subject to legal retention obligations at any time by contacting our DPO at privacidade@b777.express. Requests will be processed within 15 calendar days.

Section 10

Your rights as a data subject

The LGPD grants you, as a data subject, a set of rights that b777 fully respects. You may exercise any of these rights free of charge at any time:

Access
Confirm whether we process your data and obtain a copy of all personal information b777 holds about you.
Correction
Request the correction of incomplete, inaccurate, or outdated personal data — such as your registered name, email address, or postal address.
Deletion
Request the deletion of data processed on the basis of your consent, or data that is no longer needed for the stated purposes.
Portability
Receive your personal data in a structured, interoperable format for transfer to another controller, in accordance with ANPD regulations.
Withdrawal of Consent
Withdraw consent for processing based on that legal basis — such as marketing emails — without affecting access to b777's core services.
Sharing information
Know which public and private entities b777 has shared your personal data with.
How to exercise your rights: Send your request to privacidade@b777.express with the subject line "LGPD Right — [request type]". Please include your CPF so we can identify your account. Response time: up to 15 calendar days.
Section 11

Minors

B777's services are intended exclusively for individuals who are 18 years of age or older. b777 does not intentionally collect personal data from individuals under 18 and does not permit registration or use of the platform by minors.

B777 performs age verification during the registration process and may request supporting documents at any time. If we determine that we have collected data from a user under 18, we will immediately close the account, delete the collected data, and return any deposited funds to the holder of the payment method used.

If you become aware that a minor has used the b777 platform, please contact us immediately at suporte@b777.express so we can act without delay.

Section 12

International data transfers

B777 may use technology infrastructure providers — such as cloud computing services — whose servers are located outside Brazil. When this occurs, b777 ensures that such international data transfers comply with LGPD requirements, including:

  • Transfer only to countries with an adequate level of data protection, as assessed by the ANPD; or
  • Use of standard contractual clauses and safeguard mechanisms equivalent to those provided for under the LGPD; or
  • Adoption of globally recognized corporate data protection policies deemed adequate.

In all cases, b777 maintains specific contracts with these providers requiring a level of protection equivalent to that guaranteed by the LGPD. Personal data belonging to b777's Brazilian users is never transferred to countries that do not offer adequate protection to data subjects.

Section 13

Changes to this Privacy Policy

B777 may update this Privacy Policy periodically to reflect changes in our data processing practices, new legal obligations, or improvements to the protections offered to users.

When we make changes relevant in this policy, you will be notified with at least 7 days in advance by registered email and through a prominent notice on the platform. For minor changes, only the "last updated" date at the top of the document will be modified.

Continued use of the b777 platform after changes take effect constitutes acceptance of the updated policy. If you do not agree with the changes, you may close your account and request deletion of your personal data before the effective date, as described in Section 9.

The most current version of this Privacy Policy is always available at https://b777.express/privacy-policy, with the date of the last update clearly indicated.

Section 14

Contact, DPO & Ombudsman

To exercise your rights as a data subject, or to report questions, suggestions, or concerns about how b777 handles your personal data, please use the channels below:

Data Protection Officer (DPO)
privacidade@b777.express — for LGPD requests and the exercise of data subject rights. Response within 15 days.
General Support — Live Chat
Available 24/7 — for quick questions about privacy and your account. Response in under 2 minutes.
Email Support
suporte@b777.express — for general account and service inquiries. Response within 4 hours.
National Data Protection Authority (ANPD)
If you believe your rights as a data subject have been violated by b777, you can file a complaint directly with the ANPD through the official portal of the Brazilian regulatory authority.
Your data is protected at b777. 256-bit SSL encryption, LGPD compliance, no data selling. To exercise your rights or ask questions, write to privacidade@b777.express. Also see our Terms and Conditions and the Responsible Gaming.

Frequently asked questions about privacy at b777

The most common questions from our users about data collection and protection

No. b777 does not sell, rent, or trade your personal data with third parties under any circumstances. Data sharing occurs only with essential operational partners — such as Pix and Mercado Pago payment processors — and solely to enable the services you use. All such partners have active confidentiality and data protection agreements in place with b777.

Send an email to privacidade@b777.express with the subject line "Data Deletion Request — [your CPF]". Our DPO team will process your request within 15 business days. Data subject to legal retention obligations — such as financial transaction records required by law — will be kept for the minimum legal period with restricted access and no use for any other purpose. Once the legal period expires, this data is automatically deleted.

No. Full credit or debit card details — card number, CVV, and expiry date — are never stored on b777's servers. Card payment processing is handled directly by the payment processor, which uses tokenization for future references. b777 stores only reference tokens to facilitate recurring transactions, with no access to the original card data.

Yes, at any time. Every marketing email sent by b777 includes an unsubscribe link in the footer — simply click it to stop receiving promotional communications. You can also manage your communication preferences directly in your account settings on the platform. Unsubscribing does not affect the receipt of important transactional notifications, such as withdrawal confirmations and account security alerts.

Identity verification (KYC) for certain withdrawals is a legal obligation — not a choice made by b777. Betting platforms are required by law to verify users' identities to prevent money laundering, terrorist financing, and the use of accounts by minors. The process is carried out securely directly on the platform. Collected documents are stored with encryption and accessed only by authorized staff. They are not shared with third parties beyond what is necessary for verification.

No. b777 does not share your betting history — whether on football, e-sports, casino, or any other category — with external advertising networks for ad-targeting purposes. Platform usage data is analyzed in aggregate, anonymized form solely to improve the b777 experience. b777 does not use third-party tracking pixels for behavioral advertising.
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